TAKING A LOOK AT SOME MEDIA TRENDS IN THE DIGITAL ERA

Taking a look at some media trends in the digital era

Taking a look at some media trends in the digital era

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Below is an introduction to some existing trends and practices in tv and content viewing.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the method by which individuals are getting their news is also changing. People are significantly turning towards online news sources, rather than watching TV, to find out about existing worldly affairs. However, concurrently, due to a consistent flow of info, individuals are coming to be overwhelmed by big amounts of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and much easier to navigate. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for supplying individuals with trusted and authenticated news sources, in a format they can readily relate to.

Over the last few years, with the rise of digital media, the way in which people consume content has shifted substantially. For several years, conventional tv was the main source of family entertainment for the majority of people. However, after the here advancement of internet streaming services, many viewers are averting from set up television, specifically among younger individuals. Rather, worldwide media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for permitting individuals to view the shows and films they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the sector.

In the present digital age, mobile phones have become one of the most common tools that people are using to view videos and gain access to media. These days, many social media channels are offering endless feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a series of customised videos and react immediately, making these videos a lot more engaging and addictive than traditional content. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are proactively seeking for and expecting to receive information, in a faster, much shorter and more visual format.

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